ON SECOND THOUGHT …
I woke up this morning with a sense of curiosity. I couldn’t get my mind off the latest story about the New York Mets.
Last week, Mets owner Steve Cohen published his now infamous tweet:
As Thanksgiving came and went, I thought to myself: Did this subject eventually make it’s way to the family dinner table, or over a sweet dessert? If so, what was that conversation like? Did Cohen’s family share their feelings? Thanksgiving is a day reserved for family, not work, but … come on.
Before last November, Steve Cohen was a lot like you and I: A Mets fan — a wealthy Mets fan.
Steve Cohen now owns the New York Mets, but he is still a passionate fan. It’s part of his DNA. Like all Mets fans, for Cohen, winning is the goal. That is important to understand if you follow Cohen on social media. His tweets are fueled by a deep passion to win.
But there are consequences to your social interactions.
Before Cohen published last week, did he consider what:
- Jon Rosen (Carlos Correa’s agent) would think? Is Cohen a guy you want to negotiate with for the services of the No. 1 free agent on the market?
No agent wants to get into a social media showdown with a team owner. It’s bad for his/her image, the client and any of the 29 other MLB teams that the agent has a relationship.
- What does Correa, or Kris Bryant, or any other free agent on the market feel about the way things went down? Are the Mets a team you want to play for and work with?
- How many calls ICON Sports Management partner Rob Martin take from front office people, scouts, clients, GMs asking, “What is going on?”
Martin didn’t take Cohen’s bait, releasing a statement stating:
“It’s unfortunate that he chose to take his frustrations to Twitter. I will not do the same, and instead will take the high road which is consistent with both my character and the character of our client. Steven Matz grew up a Mets fan, loved his time there, and continues to invest in the New York Community through his efforts supporting NY’s First Responders. As a result of all that, there was a strong pull to return to the Mets. But ultimately he made the decision he felt was best for him and his family. Steven is and always will be grateful to the Mets and Mets fans, but he now looks forward to his next chapter with the tremendous franchise in St. Louis.”
Does Cohen regret sending the tweet?
Cohen and the Mets now face the potential that free agents and their representatives may be hesitant to “do business” with the franchise. Trust. Transparency. Confidentiality. Communication. Whether or not Martin/Matz misled Cohen, the public response can only stir up reluctance among free agents.
Cohen owns one of the 30 MLB franchises — in the largest market in the country. Despite a wildly successful hedge fund business, you know very little about baseball ownership and management. The learning curve is steep. You step out of bounds, airing dirty laundry on social media it can backfire.