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MR. SELIG, I DON’T THINK WE’RE IN KANSAS ANYMORE

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Last night, baseballs were flying all over Kaufmann Stadium in Kansas City. Tonight, there will be so many tweets and hashtags flying during the 83rd annual Major League Baseball All-Star Game it may not feel like Kansas anymore. MLB will unleash the All-Star teams from both the American and National Leagues on social media tonight. Toto too? OK, I'll stop with the Wizard of Oz references.

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VIDEO: BRYAN SRABIAN

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The San Francisco Giants are getting a lot of attention for their social media marketing success. Brian Solis, a social media analyst and author of the books Engage and The End of Business as Usual, interviewed Bryan Srabian, Director of Social Media for the Giants to discuss how and what led to the team's success in the digital world:

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SOCIAL MEDIA DISTRACTING FANS

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As cameras scanned the stands during an NFL game last fall I noticed many of the fans were sitting, head down, hands clutching their mobile phones, clearly distracted by the activities taking place on their mobile device ... and you paid how much for those tickets?

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MLB DEFINES WHAT’S SOCIALLY ACCEPTABLE

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If you're going to be socially active, please consider using protection. That's Major League Baseball's message to players, managers and other personnel who use social media.

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ARE FANS DISTRACTED BY MOBILE PHONES?

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There is a disturbing trend developing in sports: fans are no longer fans. Sports fans have become so preoccupied tweeting, texting, taking pics on their mobile phones -- curating and sharing their experience -- they have become "digitally distracted" according to New York Jets linebacker Bart Scott.

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