Sports Blog

THE IMPACT OF SOCIAL MEDIA

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Social media has disrupted sports media, forcing journalists to change the way they work.

Deadlines are now, well, dead. With news being published in bite-sized form, the sports media industry is now reporting in real-time. Developing written feature stories are secondary for the beat writer. It’s a digital first world. That requires access, speed and a social media platform.

Dr. Tiff Jones, a mental performance consultant, discusses how social media is impacting professional athletes. As you watch this short segment, consider the residual impact social media is having on reporting.

Ask yourself:

  1. With athletes taking ownership of their “brand” and message, how does/will this impact what you report?
  2. How important is it for beat writers to follow and respond to athletes they cover?
  3. How does an athletes social media content influence what you report?
  4. Does an athletes social media account influence your reporting? If so, how?
  5. What can reporters do to offer a unique perspective of athletes?
 
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About the author

John Strubel

This platform was created to develop a community of men and women interested in learning, discussing and inspiring each other on the subject of sports media. In addition to my portfolio, you can explore stories on sports and social media trends and topics, and related content that impact and influence the sports industry.

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Sports Blog

John Strubel

This platform was created to develop a community of men and women interested in learning, discussing and inspiring each other on the subject of sports media. In addition to my portfolio, you can explore stories on sports and social media trends and topics, and related content that impact and influence the sports industry.

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