With the Baseball Winter Meetings still a month away, the games biggest news this weekend is that the @Padres have new (old) uniforms. They have returned to the brown jerseys accompanied by the social media campaign #BrownIsBack.
Brown is back today, #FriarFaithful!
— San Diego Padres (@Padres) November 9, 2019
Riveting, right? I didn’t think so either. But it’s all we’ve got.
The one entertaining angle of this story is the manner in which the San Diego Padres attempted to use their new threads as part of the marketing concept of a new era. The San Diego Union-Tribune bought the entire sales pitch writing:
It (the brown uniforms) is about a new identity. In the turning back, there is a turning forward. In the timing of this change is a culmination and a hoped-for serendipity.
Padres Executive Chairman Ron Fowler threw a wet blanket on the hype saying:
“It’s a uniform color. We’ve got 5,000 things to worry about. The color of the fricking uniform is not near the top of the list. We’ve talked about two things repeatedly. We’re going to start winning in 2020 and brown is going to be part of that process. It’s going to be the color we start winning in. It’s going to be the color we wear when we play for the World Series. So the convergence is big-time.”
For longtime Padres fans, the brown and gold is a hit. Here is what’s trending on social media:
— Big Brown Machine (@b19brownmachine) November 10, 2019
— SuzyQ_PadresFan (@SuzyQSan) November 9, 2019
— LB (@lrb21) November 9, 2019
Personally, pardon me for dating myself, but I’ve never gotten over why the Padres ever abandoned the original design from 1969.
That’s what I’m talking about. The Ray Kroc special.
Bring back those 1969 uniforms and then you will have a real story; a tale that would make Cito Gaston, Nate Colbert and Ollie Brown proud.