Baseball fans of a certain age and generation will comfortably recognize Baseball Digest. The magazine is the oldest and longest running baseball magazine in the world. For a younger generation the name Baseball Digest may not instantly ring a bell, but Cerrone hopes that will begin to change soon.
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At Cerrone’s direction, Baseball Digest is going through a season of renewal: new, creative content, fresh graphics and images. According to Cerrone, the publication is also looking at ways to connect with a younger generation.
“Our audience right now is not that 10-year old kid,” said Cerrone. “It’s the person who has grown up with Baseball Digest … we’ve got to keep that audience … but I’ve got to tell you, we strongly believe that there is a place for a ‘ink on paper’ baseball publication. I think you are going to see a much cleaner, bolder look … and you’ve got to tell great stories.”
The publication published its first issue under Cerrone’s leadership this month. The new look and design included a cover story on Red Sox outfielder Mookie Betts. At the time of production, little did Cerrone know, Betts would likely win the American League MVP award.
“How about that as my first cover?” said Cerrone. “I don’t think I could have done any better than that!?”
Editor in Chief @CerroneRick was honored to present @mookiebetts of @RedSox with canvas print of September-October issue of @BaseballDigest before Thursday’s AL East clincher. #baseballdigest #RedSox #MLB pic.twitter.com/n61vFCmVHB
— Baseball Digest (@BaseballDigest) September 22, 2018
The latest issue also features a Q&A with Bob Costas.
“When I told him I was the new editor for Baseball Digest his reaction was like so many people I talked to in the game — ‘I love that magazine. I grew up with that magazine. I didn’t know you were still in business,'” said Cerrone.
Baseball Digest will announce its Player of the Year, Pitcher of the Year and a Relief Pitcher of the Year on Thursday, October 4 at 12 noon. Cerrone has agreed to join us next week to make the announcement.
Baseball Digest was created by Herbert F. Simons, a sportswriter for the Chicago Daily Times, in 1942. It is the oldest and longest-running baseball magazine in the world.