Good writing is based on clear thinking, which is the hardest thing we have to do. Itís as plain as that. It’s hard to start to write because what you have to do is start to think. And not just think with the easy, up front part of your brain but with the deeper, back parts of the unconscious. The unconscious comes into writing in a powerful way.

A great model for me was Red Smith, who was a model for almost every sportswriter. The great thing about Red Smith was that he sounded like himself. His attitude about sports was always clear. He felt himself enormously lucky to be there in the pressbox. You knew what he had read and what his influences were.

I don’t try to be a literate sportswriter; I try to be myself. It’s as simple as that. Everybody’s got to find what their voice is. You’ve got to end up sounding like yourself if you’re going to write in a way that’s going to reward you when you’re done. If you end up sounding like somebody else, you’re not going to be any good. You won’t get anywhere. Readers are smart. They will pick up whether the tone is genuine or not. Tone is the ultimate thing writers have to think about. You could write on a given subject–a ball game or a national crisis or a family crisis–in twenty or thirty different ways. You only have to pick what you want people to make of this.