Monthly Archive:: June 2012

ALL-STAR APATHY

In June Major League Baseball teams launched their team-centric All-Star Game marketing campaigns. Last week team’s stepped up their PR as the deadline closed in Thursday night. The effort generated a single-day record 3.8 million votes. But, for all the …

THE EVOLUTION OF MLB PLAYER CONTRACTS

In 1964, the Cincinnati Reds signed 28-year old Frank Robinson to a one-year, $50,000 deal. Robinson finished fourth in the National League Most Valuable Player voting that season, playing in 156 games, hitting .306 with 29 home runs, 96 RBI …

VIDEO: BRYAN SRABIAN

The San Francisco Giants are getting a lot of attention for their social media marketing success. Brian Solis, a social media analyst and author of the books Engage and The End of Business as Usual, interviewed Bryan Srabian, Director of …