David Beachnau, Jenny Carnes, Frank Viverito and Susan Williams are modern-day Victor Frankenstein’s, working behind-the-scenes and leading their city sports commissions and convention and visitor bureaus to create Madness in their city.
In between the time LeBron James was named high school basketball Player of the Year and the 2002 college basketball season tipped off, David Beachnau began outlining a formal proposal to bring March Madness to Detroit.
